1) prevent lip burn (doh!) 2) substitute for facial and arm sun block (can you say goggle burn) 3) sooth razor rash (coz you shaved to go riding today) 4) first aid for cuts, bites, and abrasions (shrubs, helmet strap burn, etc!) 5) soothe chapped nose from DH dust (wiping nose with carbon knuckled gloves, no bueno) 6) soften new cycling gloves (apply inside where it is chaffing) 7) emergency chamois butter (do not reuse for lips after doing so) 8) emergency chain lube (follow note in #6) and 8) 8) emergency hair product for the occasional ladies that appear on the mountain!
I use it to quiet my friend's noisy disc brakes... just apply liberally to each side of their rotors... no more annoying brake squeal!