I just want to give credit where credit is due. The Bike Company has been good to very good in my experience. I have never heard the name Brian Lopes brought up in the 5 or so times I've been in the shop. One of the sales people, Kara, is very friendly, very knowledgeable, and helpful. The last time I saw her, she was pointing out trails to a newbie on a map, with a smile on her face and generally being very helpful. A part time salesperson, Ryan, helped me pick out a takeoff wheelset, and gave me a great price.
Just today, I got a follow up phone call from them just making sure that the tubeless conversion they performed for me last week was holding up.
I've had them throw in headset spacers and tubeless valve stems for free. The only semi-negative experience I had was when I had them RMA a set of 661 elbow pads. I didn't understand why I had to pay for shipping since they probably got regular deliveries of items from the vendor, but hey, it was only a few bucks.