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jhardeman · 06-10-2008, 02:51 PM

Chipotle debuts "Le Burrito"

Team Slipstream Chipotle - H30 has added backing going into the Tour de France, July 5 to 27, as its sponsor has introduced a new burrito in honour of the USA team. Chipotle Mexican Grill in New York City unveiled "Le Burrito" in anticipation of the team's debut in the Tour de France, following on its first – and successful – Grand Tour, the Giro d'Italia. The limited edition burrito is aimed at athletes and will be featured in all Chipotle restaurants throughout the French race.

Team riders, including Magnus Backstedt and Martyn Maaskant, joined Steve Ells, founder, chairman and CEO of Chipotle, at the event this week. The riders had the chance to make Le Burritos and meet with fans. Le Burrito is filled with chicken, black beans, lime rice, tomato salsa and guacamole.

"Professional cycling is incredibly gruelling, and riders need to fuel their bodies with good, whole foods that will sustain them through their hours on the bike," said Directeur Sportif Jonathan Vaughters in a press release.

Steven Cozza, seventh in Vuelta a Castilla y León stage one, agreed and added his own take on the power of Le Burrito. "Chipotle burritos builds strong legs and gives you the fuel to power through any race," he noted. "Plus, if you eat enough of them you'll grow a moustache like mine."

The Le Burrito is expected to be available only throughout the Tour de France.

Wrecker · 06-24-2008, 02:15 PM

Go for a ride..... http://www.chipotle.com/#flash/slipstream_ride

Letyrides · 06-24-2008, 03:17 PM

Yum....except for the guac. Nice marketing.

06-10-2008, 02:51 PM	#1 (permalink)
jhardeman Old Man Flyer	"Le Burrito" Chipotle debuts "Le Burrito" Team Slipstream Chipotle - H30 has added backing going into the Tour de France, July 5 to 27, as its sponsor has introduced a new burrito in honour of the USA team. Chipotle Mexican Grill in New York City unveiled "Le Burrito" in anticipation of the team's debut in the Tour de France, following on its first – and successful – Grand Tour, the Giro d'Italia. The limited edition burrito is aimed at athletes and will be featured in all Chipotle restaurants throughout the French race. Team riders, including Magnus Backstedt and Martyn Maaskant, joined Steve Ells, founder, chairman and CEO of Chipotle, at the event this week. The riders had the chance to make Le Burritos and meet with fans. Le Burrito is filled with chicken, black beans, lime rice, tomato salsa and guacamole. "Professional cycling is incredibly gruelling, and riders need to fuel their bodies with good, whole foods that will sustain them through their hours on the bike," said Directeur Sportif Jonathan Vaughters in a press release. Steven Cozza, seventh in Vuelta a Castilla y León stage one, agreed and added his own take on the power of Le Burrito. "Chipotle burritos builds strong legs and gives you the fuel to power through any race," he noted. "Plus, if you eat enough of them you'll grow a moustache like mine." The Le Burrito is expected to be available only throughout the Tour de France.

06-24-2008, 02:15 PM	#2 (permalink)
Wrecker THE Penultimate Mtb'er	Go for a ride..... http://www.chipotle.com/#flash/slipstream_ride __________________ "There are too many factors you have to take into account that you have no control over...The most important factor you can keep in your own hands is yourself. I always placed the greatest emphasis on that." Eddy Merckx

06-24-2008, 03:17 PM	#3 (permalink)
Letyrides STR Veteran	Yum....except for the guac. Nice marketing. __________________ "The bicycle is just as good as most husbands and, when it gets old and shabby, a woman can dispose of it and get a new one without shocking the entire community." - Ann Strong

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